Indianapolis-based Simon Property Group is teaming up with a Silicon Valley start-up to reward smartphone-equipped shoppers for walking into Simon's shopping malls.
The partnership with technology company Shopkick Inc. is a big step in realizing retailers' long-held dream of using cell phones to beam ads and coupons to people passing by to convert them into buyers.
I think someone needs to look up the definition of "reward". I'm pretty sure it doesn't mean the same thing as "annoy".
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